Meta Platforms, the company behind Instagram and Facebook, is preparing to dramatically increase its spending on artificial intelligence, signaling one of the boldest technology investments the industry has seen so far.
During a recent earnings call reviewing Meta’s 2025 financial performance, CEO Mark Zuckerberg said the company expects to invest up to $135 billion in 2026, with most of that money going toward AI-related infrastructure. The figure represents a sharp rise compared to the $72 billion Meta spent last year, highlighting how central artificial intelligence has become to the company’s future.
Zuckerberg believes the coming year will mark a fundamental shift in how people and organizations operate.
“I expect 2026 to be the year that AI dramatically changes the way we work,” he told analysts.
Meta’s AI Spending Is Accelerating Rapidly
Meta has already spent around $140 billion over the past three years on artificial intelligence, data centers, and advanced computing systems. The new spending plan would push the company even further ahead in the global AI race.
According to Meta, the majority of the investment will support:
- Large-scale AI data centers
- Advanced computing infrastructure
- AI models and autonomous agents
- Internal AI tools used by employees
Rising Costs Put Pressure on Profits
Despite that pressure, investors responded positively to the announcement. Meta shares rose by about 6.5 percent in extended trading in New York, suggesting confidence that AI spending will generate long-term growth even if profitability takes a temporary hit.
This reaction reflects a broader market trend where investors continue to reward companies that move quickly and decisively in artificial intelligence.
AI Is Already Changing How Work Gets Done
This shift is already visible inside Meta. Earlier this year, the company laid off several hundred employees, primarily within its Reality Labs division. That unit focuses on metaverse development, hardware products, and advanced AI initiatives.
Zuckerberg explained that Meta is investing heavily in AI tools that help engineers and other employees complete more work in less time. As those tools become more effective, productivity gaps between workers are growing.
“There is a big difference between the people who use these tools well and those who do not,” he said.
AI Agents Are Reshaping Organizations
- Smaller teams with higher output
- Faster product development
- Increased reliance on automation
- Fewer traditional job roles
For many companies, adapting to this new reality may become essential to staying competitive.
Industry Leaders Warn of an AI Bubble
Not everyone shares Meta’s optimism.
Several prominent executives have warned that the rapid pace of AI investment could be creating a bubble similar to the dotcom boom of the late 1990s.
Cisco CEO Chuck Robbins has said AI could eventually become larger than the internet, but he also warned that many companies may not survive the current hype cycle. JPMorgan Chase CEO Jamie Dimon has expressed similar concerns.
Google CEO Sundar Pichai has acknowledged signs of irrational behavior in parts of the AI market, while OpenAI CEO Sam Altman has said investors may be overexcited about AI’s near-term potential.
Despite these warnings, Meta appears determined to continue investing at scale.
Why Meta Is Going All In on AI
- Advertising performance and targeting
- Content recommendations on Instagram and Facebook
- Messaging automation
- Virtual and augmented reality experiences



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